About

Patrick Toner

Creative Technology Director and Game Designer. International Emmy Award winner. 30+ years at the intersection of games, technology and storytelling.

Patrick Toner
30+ Years in Industry
300+ Campaigns Delivered
35 Global Markets
★ Emmy Winner 2008

Profile

I started in QA, spent years building interactive TV platforms and branded entertainment, won an International Emmy, then spent the better part of a decade directing creative technology across EMEA. Along the way I designed games, built camera rigs with 36 GoPros, and sculpted things out of LEGO that probably shouldn't have worked but did.

Currently working as a LEGO Design Consultant with Sumo Digital, developing indie games in Godot 4, writing, and taking on creative technology projects. Based in Worcestershire, UK.

Experience

2020 – Present
Sumo Digital / Packatrix Studios

LEGO Design Consultant

LEGO model design and creative direction on AAA game titles. NDA work.

2015 – 2020
Packatrix Studios

Creative Technology Director

Creative technology direction for branded entertainment campaigns across EMEA. Interactive video, 360° production, digital activations. 300+ campaigns across 35 global markets.

2005 – 2015
Various

Interactive Platform Director

Built and directed WeDigTV, an interactive TV platform that won the International Emmy Award for Digital and Interactive Media in 2008. Led end-to-end production across broadcast, digital and interactive channels.

1993 – 2005
Games Industry

Games Industry: QA to Production

Started in QA testing and progressed through production roles across the UK games industry. Worked across multiple platforms and genres during the formative years of the medium.

Awards

2008
International Emmy Awards

International Emmy Award Winner

Digital and Interactive Media category. WeDigTV interactive TV platform.

Skills

Creative Direction Game Design Interactive Video LEGO Design Godot 4 / GDScript Photoshop Illustrator After Effects Premiere Procreate LightWave 3D Digital Illustration Brand Strategy Campaign Production 360° Production Broadcast